Release Date: 6/14/2012
NBA TV’s The Dream Team presented by Right Guard Delivers Network’s Most-Viewed Telecast Ever Record-Setting Year for NBA TV Continues NBA TV’s critically-acclaimed premiere of The Dream Team presented by Right Guard averaged 847,000 total viewers to become the network’s most-viewed telecast of all-time. NBA TV’s original production of the documentary, which aired last night, continued the network’s record-setting 2011-12 NBA season which has also included:
NBA TV’s The Dream Team presented by Right Guard will re-air on the network Friday, June 15, at 10:30 p.m. ET; Saturday, June 16, at midnight; Wednesday, June 20, at 5:30 p.m.; Wednesday, July 4, at 7:30 p.m. and 11 p.m.; and Thursday, July 5, at 11:30 a.m.
NBA Digital is the NBA's extensive cross-platform portfolio of digital assets jointly managed by the NBA and Turner Sports. This robust offering includes NBA TV, NBA.com, NBA LEAGUE PASS, NBA LEAGUE PASS Broadband, NBA Mobile, NBADLEAGUE.com and WNBA.com.
Source: Nielsen Media Research, based on Live + SD data stream. NBA TV historical comparison includes all programming since the network was measured (09/27/2010 through 06/13/2012).Year to-date: 12/26/11-6/10/12 vs. 12/27/10-6/5/11. Total Day, M-Sun 6A-6A. Prime, M-Sat 8-11P, Sun 7-11P. 2012 NBA Draft Combine (6/9-10/12) vs. 2011 NBA Pre-Draft Camp (5/19-20/11). Playoff Playback: 2012 (4/28/12-6/10/12, 12P-6P) vs. 2011 (4/16/11-5/29/11, 10-7P).
Nate Smeltz, Turner Sports, 404-827-4786, firstname.lastname@example.org
Mike Wade, NBA, 212-407-8690, email@example.com
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