Release Date: 8/1/2012
truTV's Hardcore Pawn Scores 2.7 Million Viewers
Breakout Hit Ranks as Ad-Supported Cable's #1 Program in Timeslot with Key Demos
Despite heavy primetime competition, truTV continues to strike gold this week. Last night, the breakout hit Hardcore Pawn brought in 2.7 million viewers in Live + Same Day, which is +5% ahead of the show's July 10 season premiere. Hardcore Pawn was especially strong among truTV's targeted adult and male demos, ranking as ad-supported cable's #1 program in the 9 p.m. timeslot with adults 18-49 (1.2 million), as well as with men 18-49 (678,000).
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