Release Date: 10/19/2012
Four Games of American League Championship Series on TBS Average More Than 5.9 Million Total Viewers, Up 28 Percent vs. 2011 The Network Averages 6.6 Million Total Viewers for Two Primetime Games TBS’ exclusive coverage of the American League Championship Series (ALCS), between the Detroit Tigers and New York Yankees, averaged 5,924,000 total viewers, an increase of 28 percent over last year’s average of 4,612,000 total viewers for the network’s coverage of the National League Championship Series (NLCS). The network’s ALCS coverage averaged a 3.8 U.S. household rating, up 31 percent over an average 2.9 U.S. household rating for the NLCS last year.
Additional ALCS highlights:
In 2012, TBS aired two ALCS games in primetime (Saturday’s Game 1 and Tuesday’s Game 3) and two afternoon telecasts (Sunday’s Game 2 and Thursday’s Game 4).
o In primetime, the Yankees/Tigers games averaged a 4.1 U.S. household rating and 6.6 million total viewers.
o The two afternoon telecasts averaged a 3.3 U.S. household rating and 5.2 million total viewers.
o In 2011, TBS aired five NLCS games in primetime and one contest during the day.
Yesterday afternoon’s ALCS Game 4 (4-7:48 p.m. ET) averaged a 3.5 U.S. household rating and 5,251,000 total viewers. Locally, the ALCS Game 4 telecast registered a 30.6 metered market rating in Detroit – the highest local rating for any market during the 2012 MLB Postseason on TBS – and an 8.7 metered market rating in New York.
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Source: Nielsen Media Research, based on Live +SD. Deliveries based on Fast Nationals for dates of the 2012 MLB Postseason on TBS and TNT (10-05-12 to 10-18-2012) vs. dates of the 2011 MLB Postseason on TBS and TNT (09-30-11 to 10-16-11).
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