Justin Williams has been named vice president of digital for TNT and TBS. In this role, he is responsible for overseeing and driving all awareness and consumer engagement with the networks' shows and brands across all digital platforms, including digital design, editorial, project management and promotions. Williams is also responsible for the networks' continued development and implementation of TV Everywhere, the industry-wide initiative that provides cable, satellite and telecom subscribers access to full episodes and other content through an authentication process. Williams is based in Atlanta and reports to Dennis Adamovich, senior vice president of digital, affiliate, lifestyle and enterprise commerce for TBS, TNT and Turner Classic Movies (TCM).
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"Justin is an outstanding leader with a wide range of experience across the digital spectrum, from fledgling startups to global brands," said Adamovich. "He has an incredible ability to motivate his teams not only to put forth their best creative work but also to explore new ways to engage consumers and generate revenue through multi-platform campaigns and new product launches. We are extremely excited to have him on board leading TNT and TBS's digital team."
After previously working for Turner Broadcasting from 2000 to 2005, Williams returned to the company in 2010 and most recently served as senior director and general manager of NASCAR.COM for Turner Sports. Over the past two years, he and his team made NASCAR.COM a major video destination that produced more than 400 hours of live coverage, a 10-fold increase from 2009. He also led his team in the creation of new revenue-generating sponsorships, products and partnerships. With NASCAR resuming control of its digital properties this year, Williams wrapped up his tenure with Turner Sports by supervising the smooth transition.
Prior to his 2010 return to Turner Broadcasting, Williams served as a consultant, providing digital media marketing and new revenue development services for a variety of clients. From 2007 to 2009, he served as vice president of strategic development for Echo. And from 2005 to 2007, he was senior director of new media for the Gospel Music Channel.
During Williams' first stint at Turner Broadcasting, he served as senior director of platform research and development for the company and, before that, as director of business development and community for Cartoon Network's new media group. Williams' professional career began at Ticketmaster Online/CitySearch, where he was one of the first editorial employees for the startup company.
Williams earned a master's degree in business administration from the Kenan-Flagler Business School at the University of North Carolina in Chapel Hill. He also holds a bachelor's degree in journalism and American history from UNC.