"Bigger, bolder, broader" is the watch cry as truTV adds several new original series to its production and development slate. The network is placing a strong emphasis on comedic and action-packed "actuality" programming designed to appeal to its young adult and young male audience.
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After scoring its best year ever with key demos in 2011, truTV earned its most-watched quarter ever in primetime delivery of men 18-34, according to final Live + 7 data released this week. On the competitive front, truTV finished the quarter ranking among basic cable's Top 10 entertainment networks with men 18-49, also a key demo for the network. In addition, truTV's primetime audience is charting a median age that's younger than the audiences for the network's direct non-fiction competitors.
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Adam Dolgins has been named senior vice president of original programming for truTV. In this capacity, he is responsible for overseeing the network's Original Programming Group, which handles truTV's alternative comedic programming, like the recent hit Impractical Jokers.
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truTV is set to expand its successful relationship with Zodiak USA, ordering a sixth season of the Tuesday night hit Hardcore Pawn and additional episodes of the popular Monday night series Lizard Lick Towing. truTV is also looking to build on Hardcore Pawn's success by greenlighting the all-new series Hardcore Pawn: Fort Bragg.
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Angel Annussek has been promoted to vice president of original programming for truTV.
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truTV's hit show Hardcore Pawn drew an extraordinary 2.7 million viewers last night, making it truTV's most-watched series telecast ever. This is the latest triumph for truTV, which is on the verge of closing out its biggest year ever among young adult and male viewers.
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Marc Juris has been promoted to executive vice president and chief operating officer of truTV. In this role, he will continue to be responsible for overseeing the network’s strategic planning, original programming, marketing and advertising.
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Continuing its unprecedented momentum, truTV will finish 2011 with the best primetime deliveries of key adult and male demos in the network's entire history. Propelled by original hits like Hardcore Pawn, Full Throttle Saloon, Lizard Lick Towing, Storage Hunters, Impractical Jokers, Operation Repo, South Beach Tow, All Worked Up and Black Gold, as well as the acquired hit Wipeout, truTV will also score its youngest annual median age.
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This winter, the laughs will be flying when four lifelong friends take dares to an outrageous level in truTV’s hilarious new hidden-camera series Impractical Jokers. This unscripted original comedy is set to premiere Thursday, Dec. 15, with back-to-back episodes at 10 and 10:30 p.m. (ET/PT).
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truTV has ordered a pilot for Guinness World Records Gone Wild, a new series that challenges everyday people to push themselves to do astonishing things for their place in history. Jamie Kennedy (Scream, The Jamie Kennedy Experiment) is hosting the pilot, which is being produced for truTV by High Noon Entertainment (Cake Boss).
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